The Spinneys value proposition emphasises high-quality fresh products, with 85% of revenue in 2023 relating to food.
Exclusive private labels, SpinneysFOOD, SpinneysHOME, SpinneysWELLNESS and Fine Food, as well as Waitrose private label products, are a significant competitive advantage. On average, more than 7,200 SKUs were sold by Spinneys under its own private label and the Waitrose private label in 2023.
Private label products are targeted to be at least 10% cheaper for customers than branded alternatives.
In 2023, the Group had 3,948 brand relationships. Of the top 100, 78% were with international brands including Cadbury, Nivea and Chiquita. Spinneys also negotiates exclusive rights with brands, for limited-term periods, and has done so with brands including Heineken 0% beverages, Warburtons bread and Rude Health.
Spinneys’ omni-channel platform is built for customer convenience, with flexible store formats in a wide range of location types to maximise ease and accessibility.
The Group has invested in its e-commerce capabilities, including proprietary online platforms and apps for both Spinneys and Waitrose, as well as selling through aggregators including InstaShop, NowNow, Talabat and Deliveroo.